One of the biggest drivers for increasing existing player monetization and LTV is through F2P Sales.
In this talk, I discuss a framework for Sales and Offers that has increased player LTV by 40%+ (and in some cases over 100%). As mobile game studios (and others), increasingly shift to a free to play and live operations model, sales can be your biggest driver of alpha and increased performance.
Find out best practices through proven techniques in this talk. This presentation was part of a larger digital conference on best practices in live ops. More info here: https://liveops.splashthat.com/