Jam City is one of the largest and most successful mobile free-to-play game publishers in the world with a lot of hit titles such as Cookie Jam, Panda Pop the recently launched Harry Potter Hogwarts Mystery. More recently they have made a couple of acquisitions such as Disney's Emoji Blitz from Disney and … Continue Reading about How to get 40M installs? Marketing for Mobile Games | Brian Sapp VP User Acquisition at Jam City
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“Key Risks” Based Mobile Game Pre-production
Context: Mobile game pre-production teams often focus on the wrong activities. An early focus on playables in software or building a game's … Continue Reading about “Key Risks” Based Mobile Game Pre-production
Emergence of the “Software Artist”
In 1983, a small group of entrepreneurs was hard at work creating a company that would define a new age of digital entertainment. This new … Continue Reading about Emergence of the “Software Artist”
Game Design
How Idle Heroes made $100M
In June of 2016, little known Chinese publisher DroidHang Games (aka “DH Games”) launched Idle Heroes, an auto-battle RPG with very heavy Asian metagame design influence. Although seemingly unremarkable at … [Read More...] about How Idle Heroes made $100M
F2P Game Design: Gameplay vs. Systems vs. Social
Overview This post focuses on three primary forms of F2P game design: gameplay, systems, and social. The console and PC world are currently dominated by a "units sold" business with emphasis on gameplay focused … [Read More...] about F2P Game Design: Gameplay vs. Systems vs. Social
“Key Risks” Based Mobile Game Pre-production
Context: Mobile game pre-production teams often focus on the wrong activities. An early focus on playables in software or building a game's core loop may be useful but not the best approach. Any team with … [Read More...] about “Key Risks” Based Mobile Game Pre-production
Analytics
2016 Mobile Gaming Trends Report: Key Take-aways
SEGA Networks (mobile operating division of SEGA) partnered with Sensor Tower this year to present the 2016 Mobile Gaming Trends Report. The report covers the overall and category-focused mobile gaming industry … [Read More...] about 2016 Mobile Gaming Trends Report: Key Take-aways
Design & Implementation of Mobile Analytics
There is a better way to make your mobile analytics far more effective and to dramatically reduce your integration time! Further, I illustrate how the best person to manage analytics not only understands metrics … [Read More...] about Design & Implementation of Mobile Analytics
Introduction to Mobile Analytics & Reporting
I recently spoke as a panelist at the MG West conference on mobile game analytics and after the panel was very surprised by how few companies and people in the industry seemed to know about analytics overall as well … [Read More...] about Introduction to Mobile Analytics & Reporting
Monetization
12 Critical Mobile Monetization Concepts (Part 1 of 3)
Are you ready to level up your mobile app monetization? Context: In October of 2011, an article about DeNA included a number of key mobile monetization insights: High Ass ARPU: Claimed $12 ARPU (average revenue … [Read More...] about 12 Critical Mobile Monetization Concepts (Part 1 of 3)
The World Doesn’t Need Another Card Battle Game (Gamasutra)
Guys, it's not 2011: The world does not need another card battle game. Cruising around at the latest Pocket Gamer event last night, within 1 hour I randomly bumped into different folks from 3 different companies … [Read More...] about The World Doesn’t Need Another Card Battle Game (Gamasutra)
Monetization-based Game Design: ARPDAU Contribution
Context: In today's mobile game market, the most successful games must have extremely high LTV (Life Time Value). As LTV is fairly difficult to project accurately (at least in the short term), shorter term metrics … [Read More...] about Monetization-based Game Design: ARPDAU Contribution
Development
Building a Successful Team through Determined Optimism: Winners vs. Whiners
Some of the philosophies and lessons I've learned from my life experience don't have scientific backing but I have come to absolutely believe in through real world experience. More specifically, building a … [Read More...] about Building a Successful Team through Determined Optimism: Winners vs. Whiners
“Key Risks” Based Mobile Game Pre-production
Context: Mobile game pre-production teams often focus on the wrong activities. An early focus on playables in software or building a game's core loop may be useful but not the best approach. Any team with … [Read More...] about “Key Risks” Based Mobile Game Pre-production
Destructive Executives and the “Giant Spider” Problem
Introduction Steve Jobs was famous for creating some of the most successful products ever built. He made significant, positive impacts on the the product teams and with product decisions. However, with many … [Read More...] about Destructive Executives and the “Giant Spider” Problem
Retention
The “Strange Attractor” in Video Game Design
Context Before gameplay, mechanics, monetization, or any other key design consideration, a new video game design needs to consider the most important aspect of all: a good concept. Feature film screenwriter … [Read More...] about The “Strange Attractor” in Video Game Design
The Compulsion Loop in Game Design Explained
A man can surely do what he wills to do, but cannot determine what he wills. - Arthur Schopenhauer John Hopson introduced the concept of the compulsion loop applied to video games as early as 2001. Since then, … [Read More...] about The Compulsion Loop in Game Design Explained
Product Management
Mobile Game Product Manager Victor Wang of NBCUniversal | Jurassic World Alive F2P PM Interview
https://youtu.be/pQ1o8YKiTxk Learn more about Mobile Games F2P Product Management from Victor Wang who is a PM on the hit F2P game Jurassic World Alive. Content Outline: 1:18 What Does a F2P Product Manager … [Read More...] about Mobile Game Product Manager Victor Wang of NBCUniversal | Jurassic World Alive F2P PM Interview
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