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Featured

Why Bombay Play Believes in “Hyper-social” Games ft. Oliver Jones

Joseph Kim
July 27, 2022

Mr. Oliver Jones! Oliver was one of the earliest foreigners coming to India to work on F2P game development. He also worked as an early employee or co-founder at two of India’s biggest F2P game companies: Zynga and Moonfrog. One of my pleasant surprises coming to India has been meeting with several wonderful game dev…

Continue Reading Why Bombay Play Believes in “Hyper-social” Games ft. Oliver Jones

Spotlight

The Economy of the Metaverse | Interview with Epic CEO Tim Sweeney

Joseph Kim
July 27, 2020

A lot has been written, and there has been a lot of discussion about, the potential for a huge new gaming and virtual world paradigm which many are…

Continue Reading The Economy of the Metaverse | Interview with Epic CEO Tim Sweeney

Micro vs. Macro Gameplay

Joseph Kim
October 10, 2013

Context: Surprisingly, a large number of people in the video games industry expressed ignorance on  the concept of micro vs. macro gameplay. If you’re not familiar, now’s your…

Continue Reading Micro vs. Macro Gameplay

Latest

Bayesian Thinking for Startups ft. @SebPark

July 19, 2022

How startups need to incorporate new information better to build competitive advantage! Y’all remember Bayes’ Theorem right? Lol. For most of us…

Continue Reading Bayesian Thinking for Startups ft. @SebPark

Garena Free Fire: Secrets to Success & Analyzing the Fall

July 14, 2022

The World’s Most Downloaded Shooter Game Faces Major Headwinds This Year Garena Free Fire has become one of the most successful F2P…

Continue Reading Garena Free Fire: Secrets to Success & Analyzing the Fall

Why User-Generated Content is the Future of Games

June 27, 2022

Sebastian Park believes user-generated content (UGC) will drive the next frontier in gaming. He’s betting on this belief with the new startup…

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Entertainment IP in Games | Learn from the Best!

June 21, 2022

Hold up! How did Epic get Batman shooting guns in Fortnite?What are some of the biggest mistakes licensees make with big IP?What…

Continue Reading Entertainment IP in Games | Learn from the Best!

The Path to Mastery: How to Become a Kensei (剣聖)

May 16, 2022

There was a time I wondered: “What do I ultimately want to do with my life?” Does having an easy job, a…

Continue Reading The Path to Mastery: How to Become a Kensei (剣聖)

Game Industry M&A in 2022

March 7, 2022

Is Game Industry M&A in 2022 in Trouble? Last year, I believed that the nature of game industry consolidation was at the…

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Creating Highly Performant Mobile Ads | The Ad Concept Model

March 2, 2022

In the new world since post-Apple IDFA deprecation, mobile marketing has become more difficult than ever. According to Consumer Acquisition, a leading…

Continue Reading Creating Highly Performant Mobile Ads | The Ad Concept Model

Philosophy #12: On Employee Motivation

January 30, 2022

It was 3 AM in a taxi on a dusty road coming from the Bangalore airport. I was traveling with my co-founder…

Continue Reading Philosophy #12: On Employee Motivation

Market Intelligence Firm(s) Under Investigation by SEC | Dominos!

January 23, 2022

Last year, I wrote about the SEC action being enforced at that time against App Annie for the use of material, non-public…

Continue Reading Market Intelligence Firm(s) Under Investigation by SEC | Dominos!

Philosophy #11: 2021 Key Trends and Lessons Learned

January 23, 2022

To All: I’m sure you’re all sick 🤮 of yet another 2021 recap. I am too. But you’re gonna want to check…

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GameMakers 2021 Game Awards Results

January 18, 2022

To All, We had a really fun time talking about the best and worst of F2P games in 2021. There are definitely…

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Philosophy #10: How To Recruit Like A Pro

December 25, 2021

Recruiting can literally be the difference between success and failure for a gaming company. Peter Thiel has remarked that a critical question…

Continue Reading Philosophy #10: How To Recruit Like A Pro

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Philosophy

Philosophy #2: On The Ethical Use of Data

October 17, 2021 By Joseph Kim Leave a Comment

Philosophy #3: 0 to 1 vs. 1 to N Product Management

October 23, 2021 By Joseph Kim Leave a Comment

Philosophy #8: How to Make Difficult Decisions

December 3, 2021 By Joseph Kim Leave a Comment

PM

Design & Implementation of Mobile Analytics

July 12, 2013 By Joseph Kim

Introduction to Mobile Analytics & Reporting

June 1, 2013 By Joseph Kim

Data Science at Games Studios

May 18, 2020 By Joseph Kim

MARKETING

How to get 40M installs? Marketing for Mobile Games | Brian Sapp VP User Acquisition at Jam City

April 5, 2019 By Joseph Kim Leave a Comment

Creating Highly Performant Mobile Ads | The Ad Concept Model

March 2, 2022 By Joseph Kim Leave a Comment

How to Prepare for the Future of Mobile Marketing!

May 26, 2020 By Joseph Kim Leave a Comment

DESIGN

Why Your Mobile Game Failed: Complexity Kills!

July 1, 2013 By Joseph Kim 5 Comments

Micro vs. Macro Gameplay

October 10, 2013 By Joseph Kim 11 Comments

The Compulsion Loop in Game Design Explained

March 16, 2014 By Joseph Kim 4 Comments

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Top Posts

  • Micro vs. Macro Gameplay
  • Garena Free Fire: Secrets to Success & Analyzing the Fall
  • Mobile UI and Game Design: Screens vs. Flows
  • Entertainment IP in Games | Learn from the Best!
  • The Compulsion Loop in Game Design Explained

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  • Why Bombay Play Believes in “Hyper-social” Games ft. Oliver Jones
  • Bayesian Thinking for Startups ft. @SebPark
  • Garena Free Fire: Secrets to Success & Analyzing the Fall
  • Why User-Generated Content is the Future of Games
  • Entertainment IP in Games | Learn from the Best!

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