Huge changes are coming to the role of user acquisition (UA) and what it means to be a performance marketer in mobile.
What are the big changes coming and the trends that are driving the changes?
How big will brand marketing be in the future? Will it take over performance marketing?
What new skills will performance marketers need to build to prepare for the future?
0:30 Discussion Overview
1:50 Key Trends Impacting UA Role
6:00 Fantastic vs. Mediocre UA Marketer
12:30 Brand Marketing’s Future in Mobile F2P
22:10 New Skills Required for the Future
38:00 How to Prepare for the Future Now
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