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GAMEMAKERS

GAMEMAKERS

F2P Game Development

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About Me

I first got into games back in 2009 when I launched a social game in my free time called League of Heroes on Facebook and Myspace. League of Heroes was one of the highest monetizing games on a per user basis for the time. Further, the game was the very first social game to introduce guild vs. guild mechanics: leagues of heroes fighting other leagues.

In 2011, I founded a mobile game development studio called Playviews, Inc. funded by Saban Capital and GAMEVIL.

Our flagship game at Playviews was a fantasy RPG called Fantasy Quest:

In 2013 I joined FunPlus (a mobile games publisher/developer) as a Studio Head in the Strategy Division and assumed the role of External GM of Vancouver in 2014. The main product I worked on was a mobile “march battle” style game called Kings of Avalon: Dragon Warfare. The game hit #1 Top Grossing on the iOS AppStore in November of 2016 and otherwise generally in top 50-100 grossing.

Since I first entered the mobile gaming space I have now worked on 12 launched mobile titles (not including a bunch of titles that were killed during development). I’ve worked primarily studio/development side but have also worked in marketing for this title:

And publishing for this title:

Prior to gaming, I had a career in management consulting and began my work life as a software developer. For more on my background: www.linkedin.com/in/jokim/

2012-12-21 19.39.09-2

I am also a father to 3 crazy kids. Here’s 2 of them:

Please do let me know what you think about my blog/posts and if there’s anything you’d like me to write about…

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Philosophy

How to Install Company Values & Culture ft. Stoffer Touborg | Philosophy Friday #21

October 21, 2022 By Joseph Kim Leave a Comment

Philosophy #2: On The Ethical Use of Data

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Philosophy #1: How To Be A Great PM!

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PM

Monetization-based Game Design: ARPDAU Contribution

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Mobile Game Product Manager Victor Wang of NBCUniversal | Jurassic World Alive F2P PM Interview

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The “Strange Attractor” in Video Game Design

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MARKETING

How to Prepare for the Future of Mobile Marketing!

May 26, 2020 By Joseph Kim Leave a Comment

How to get 40M installs? Marketing for Mobile Games | Brian Sapp VP User Acquisition at Jam City

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Creating Highly Performant Mobile Ads | The Ad Concept Model

March 2, 2022 By Joseph Kim Leave a Comment

DESIGN

How Idle Heroes made $100M

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Psychology & Perception: How Games are Like Wine

July 16, 2013 By Joseph Kim 4 Comments

Micro vs. Macro Gameplay

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