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GAMEMAKERS

GAMEMAKERS

F2P Game Development

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About Me

I first got into games back in 2009 when I launched a social game in my free time called League of Heroes on Facebook and Myspace. League of Heroes was one of the highest monetizing games on a per user basis for the time. Further, the game was the very first social game to introduce guild vs. guild mechanics: leagues of heroes fighting other leagues.

In 2011, I founded a mobile game development studio called Playviews, Inc. funded by Saban Capital and GAMEVIL.

Our flagship game at Playviews was a fantasy RPG called Fantasy Quest:

In 2013 I joined FunPlus (a mobile games publisher/developer) as a Studio Head in the Strategy Division and assumed the role of External GM of Vancouver in 2014. The main product I worked on was a mobile “march battle” style game called Kings of Avalon: Dragon Warfare. The game hit #1 Top Grossing on the iOS AppStore in November of 2016 and otherwise generally in top 50-100 grossing.

Since I first entered the mobile gaming space I have now worked on 12 launched mobile titles (not including a bunch of titles that were killed during development). I’ve worked primarily studio/development side but have also worked in marketing for this title:

And publishing for this title:

Prior to gaming, I had a career in management consulting and began my work life as a software developer. For more on my background: www.linkedin.com/in/jokim/

2012-12-21 19.39.09-2

I am also a father to 3 crazy kids. Here’s 2 of them:

Please do let me know what you think about my blog/posts and if there’s anything you’d like me to write about…

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Philosophy

Philosophy #10: How To Recruit Like A Pro

December 25, 2021 By Joseph Kim Leave a Comment

Philosophy #11: 2021 Key Trends and Lessons Learned

January 23, 2022 By Joseph Kim Leave a Comment

Philosophy #9: Bill Walsh | Don’t Make Enemies!

December 17, 2021 By Joseph Kim Leave a Comment

PM

The “Strange Attractor” in Video Game Design

April 2, 2015 By Joseph Kim

Data Science at Games Studios

May 18, 2020 By Joseph Kim

Mobile Game Design: Iteration vs. Planning, MVP = Dangerous!

February 16, 2015 By Joseph Kim

MARKETING

How to Prepare for the Future of Mobile Marketing!

May 26, 2020 By Joseph Kim Leave a Comment

Mobile Marketing for Card Games | Growing Ultimate Cribbage

July 22, 2020 By Joseph Kim Leave a Comment

The Death of Performance Marketing: The Secret Interview

May 7, 2020 By Joseph Kim Leave a Comment

DESIGN

Why Mobile Games Need a Strong “Heartbeat”

October 14, 2013 By Joseph Kim 4 Comments

How Idle Heroes made $100M

February 27, 2018 By Joseph Kim Leave a Comment

Why Your Mobile Game Failed: Complexity Kills!

July 1, 2013 By Joseph Kim 5 Comments

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