GameMakers | Joseph Kim | Substack

🔍 On Product Velocity

Data: Shift from hypercasual to hybridcasual, IAP Rev +67% YOY

May 10 •

AI: The Extinction-Level Event for Game Studios (Here's Why) - GOAT Gaming CEO

Insights from GOAT Gaming's journey to 5.5M users with AI-powered, skill-based games on Telegram

May 6 •

Most New Games Still Face-Plant — How Player Insights Can Flip the Script

Key take-aways from my conversation with Sean Vesce, Co-Founder & CEO of LiveAware

Apr 29 •

🔥🔥🔥 GameOver: Marathon Alpha Disaster, Switch 2 to the Moon, Indies over Gaming Giants

Happy Friday, everybody!

Apr 25 •

📍 The Definitive AI x Gaming Market Map (April 2025)

Explore the most important companies shaping the future of AI-powered game development—across generative art, NPCs, animation, and more.

Apr 22 •

Most Popular

📈 The Crowning of a New Mobile Heavyweight: First Fun

Sep 11, 2024 • Akash and Joseph Kim

📈 All You Need to Know about Call of Duty Mobile Liveops Events

Nov 20, 2024 • Shikha Singh, Joseph Kim, and Shilpa

The Great Gaming Reset: GDC 2025 Signals a Fundamental Industry Realignment

Mar 26 • Joseph Kim

Deconstructing Overwatch 2 Battle Pass Design

Feb 25 • Joseph Kim and Ted Park

GameMakers

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