Saturday, July 11, 2020
User Acquisition Under Crisis

User Acquisition Under Crisis

How do you deal with mobile game marketing and user acquisition when there are big environmental changes? Not just coronavirus, but what if gacha boxes get regulated? What if real money gaming cannibalizes social casino games? What if a new game mode or even external new game…

Data Science at Games Studios

Data Science at Games Studios

What do data science teams at games studios do anyway? Today we speak to Andre Cohen, Head of Data Science, at games publisher Tilting Point to find out. Specifically we talk: #1. what is the role of data science within a games studio? #2. What are the…

F2P Sales Best Practices

F2P Sales Best Practices

To be successful with F2P games, it’s important to have fairly deep technical infrastructure with a number of capabilities: sales & merchandising in particular being a key component. At the GPM (Games Product Managers) Forum event in Vancouver earlier this year, I spoke about my thoughts in…