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June 22, 2013 by Joseph Kim

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About Joseph Kim

Mobile game philosopher and entrepreneur. CEO of LILA Games. www.lilagames.com

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Philosophy

Philosophy #10: How To Recruit Like A Pro

December 25, 2021 By Joseph Kim Leave a Comment

Philosophy #3: 0 to 1 vs. 1 to N Product Management

October 23, 2021 By Joseph Kim Leave a Comment

Philosophy #2: On The Ethical Use of Data

October 17, 2021 By Joseph Kim Leave a Comment

PM

The “Strange Attractor” in Video Game Design

April 2, 2015 By Joseph Kim

Mobile Game Design: Iteration vs. Planning, MVP = Dangerous!

February 16, 2015 By Joseph Kim

Destructive Executives and the “Giant Spider” Problem

March 17, 2016 By Joseph Kim

MARKETING

Mobile Marketing for Card Games | Growing Ultimate Cribbage

July 22, 2020 By Joseph Kim Leave a Comment

Death of Performance Marketing: End of a Career in UA?

June 11, 2020 By Joseph Kim Leave a Comment

How to get 40M installs? Marketing for Mobile Games | Brian Sapp VP User Acquisition at Jam City

April 5, 2019 By Joseph Kim Leave a Comment

DESIGN

Mobile Game Design: Iteration vs. Planning, MVP = Dangerous!

February 16, 2015 By Joseph Kim 5 Comments

Micro vs. Macro Gameplay

October 10, 2013 By Joseph Kim 11 Comments

F2P Game Design: Gameplay vs. Systems vs. Social

October 26, 2017 By Joseph Kim Leave a Comment

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Top Posts

  • Micro vs. Macro Gameplay
  • F2P Game Design: Gameplay vs. Systems vs. Social
  • Mobile Game Design: Iteration vs. Planning, MVP = Dangerous!
  • Philosophy #3: 0 to 1 vs. 1 to N Product Management
  • "Key Risks" Based Game Pre-production

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