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Philosophy

Philosophy #10: How To Recruit Like A Pro

December 25, 2021 By Joseph Kim Leave a Comment

Philosophy #2: On The Ethical Use of Data

October 17, 2021 By Joseph Kim Leave a Comment

Philosophy #11: 2021 Key Trends and Lessons Learned

January 23, 2022 By Joseph Kim Leave a Comment

PM

Why Mobile Games Need a Strong “Heartbeat”

October 14, 2013 By Joseph Kim

Mobile UI and Game Design: Screens vs. Flows

March 23, 2014 By Joseph Kim

Mobile Game Design: Iteration vs. Planning, MVP = Dangerous!

February 16, 2015 By Joseph Kim

MARKETING

Mobile Marketing for Card Games | Growing Ultimate Cribbage

July 22, 2020 By Joseph Kim Leave a Comment

User Acquisition Under Crisis

May 20, 2020 By Joseph Kim Leave a Comment

Death of Performance Marketing: End of a Career in UA?

June 11, 2020 By Joseph Kim Leave a Comment

DESIGN

Monetization-based Game Design: ARPDAU Contribution

June 6, 2013 By Joseph Kim 10 Comments

How Idle Heroes made $100M

February 27, 2018 By Joseph Kim Leave a Comment

Implications of “Alpha” and “Beta” in Mobile Gaming

December 11, 2013 By Joseph Kim 6 Comments

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Top Posts

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Mobile Game Design: Iteration vs. Planning, MVP = Dangerous!
Philosophy #3: 0 to 1 vs. 1 to N Product Management
"Key Risks" Based Game Pre-production

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