I’m just starting this section where I’m collecting a number of interesting industry articles. If you have some suggestions or good posts pls let me know: Contact Me!
Retention:
| Title | Date | Notes |
|---|---|---|
| With 26.5M Daily Users, Denmark’s Kiloo Pioneers New Ways of Producing Mobile Games | 3/9/2013 | Claims D1/7/30 = 91/81/60. I assume they are actually referring to "rolling retention." |
| Mobile Retention Rates | 6/4/2012 | Not sure where the 40/20/10 heuristic originally came from, but here's one source |
| How Do I Know I Have a Healthy Game? | 2/28/2013 | Don't calculate retention the 2nd way. That's what n00bs do and leads to a lot of inconsistent and inaccurate measures (*cough* FLURRY!) |
| To Cohort or not to Cohort Your Mobile App Users? | 11/1/2011 | Cohorting your retention |
| What top VCs look for in gaming startups | 10/27/2012 | Importance most of all of D1 |
Monetization:
| Title | Date | Notes |
|---|---|---|
| Insanely Popular Game Candy Crush Saga Is Bringing In An Estimated $633,000 A Day | 7/8/2013 | Data from Think Gaming |
| Puzzle & Dragons Maker GungHo Made US$4.9 Million Per Day In Sales Last Quarter | 7/29/2013 | |
| Publication: How The Most Successful Apps Monetize Their User Base | 3/28/2013 | Data on average revenue per download (ARPD) |
| The Top F2P Monetization Tricks | 6/26/2013 | |
| Mobile Game Monetization – It’s the UI, Stupid | 5/19/2013 |
Events:
- Doubles ARPDAU (DeNA’s Yuji Shimizu on Blood Brothers): http://www.insidemobileapps.com/2013/03/27/blood-brothers-secret-to-success-events/?utm_campaign=IMA&utm_source=twitterfeed&utm_medium=twitter
- Importance of Live events (DeNA’s GM Chris Plummer): http://www.insidemobileapps.com/2013/04/20/denas-chris-plummer-on-the-importance-of-live-events-in-mobile-social-games-especially-for-monetization/
Kakao Talk:
- GSB Videogames Email Exchange (Good info on revenue, usage from Won of GAMEVIL and David Hahn of Vanilla Breeze): Here.
- $45M rev and $7M profit, 80M users: http://www.techinasia.com/kakaotalk-revenue-profit/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+PennOlson+%28Tech+in+Asia%29
Apple Feature:
- Kinds of apps that get Apple feature: http://daveaddey.com/appstore/
Apple Charting:
- Top 50 (May 2013 Data from Distimo): http://techcrunch.com/2013/06/27/how-do-you-break-into-iphone-app-store-top-50-try-23k-free-daily-downloads-950-paid-or-12k-in-daily-revenue/
- Free: 23K
- Paid: 950
- Grossing: $12K