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I am the Senior Vice President of Games and Digital Platforms at NBCUniversal. The views expressed in this blog are my own and not necessarily those of my employer.

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Philosophy

How to Install Company Values & Culture ft. Stoffer Touborg | Philosophy Friday #21

October 21, 2022 By Joseph Kim Leave a Comment

Philosophy #1: How To Be A Great PM!

October 8, 2021 By Joseph Kim Leave a Comment

Philosophy #10: How To Recruit Like A Pro

December 25, 2021 By Joseph Kim Leave a Comment

PM

Why Mobile Games Need a Strong “Heartbeat”

October 14, 2013 By Joseph Kim

Design & Implementation of Mobile Analytics

July 12, 2013 By Joseph Kim

Monetization-based Game Design: ARPDAU Contribution

June 6, 2013 By Joseph Kim

MARKETING

The Death of Performance Marketing: The Secret Interview

May 7, 2020 By Joseph Kim Leave a Comment

Death of Performance Marketing: End of a Career in UA?

June 11, 2020 By Joseph Kim Leave a Comment

How to get 40M installs? Marketing for Mobile Games | Brian Sapp VP User Acquisition at Jam City

April 5, 2019 By Joseph Kim Leave a Comment

DESIGN

Why Mobile Games Need a Strong “Heartbeat”

October 14, 2013 By Joseph Kim 4 Comments

12 Critical Mobile Monetization Concepts (Part 1 of 3)

August 15, 2013 By Joseph Kim 28 Comments

F2P Game Design: Gameplay vs. Systems vs. Social

October 26, 2017 By Joseph Kim Leave a Comment

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