Wednesday, September 30, 2020

Here I’d like to publish key metrics and industry information that I think many of you would find extremely useful. Having said that, the list below contains some information that I know but may not be able to reveal without permission from the folks I got the data from. There’s also some information I just don’t have but I’ll keep this as a placeholder for now:

Typical “Successful” Game Metrics (Did not say “profitable” here and as always YMMV):

  1. Casual Game
    1. Monetization:
      1. $0.10 ARPDAU
      2. $0.15 Event ARPDAU
      3. LTV = $0.70
    2. Retention:
      1. D1/7/30: 40/20/10
  2. Mid-core Game
    1. Monetization:
      1. $0.15 ARPDAU
      2. $0.25 Event ARPDAU
      3. LTV = $2
    2. Retention:
      1. D1/7/30: 30/15/7
  3. Hard-core Game
    1. Monetization:
      1. $0.80 ARPDAU
      2. $1.25 Event ARPDAU
      3. LTV = $5
    2. Retention:
      1. D1/7/30: ?

iOS App Store Install:

  1. Top 10 Chart Install Velocity per hour (iPhone & iPad)
    1. Free
    2. Grossing
  2. Typical Installs by Feature (iPhone & iPad)
    1. What’s Hot
    2. New & Noteworthy
    3. Top Banner
    4. Bundle

Advertising:

  1. iOS App Store:
    1. CPI by Source & Volume
  2. Android by Markets:
    1. CPI by Source & Volume
  3. Typical Marketing Budgets and Chart Position

Botting Cost & Effectiveness:

  1. Shhh…

1 Comment

  • Aycan

    Posted August 31, 2013 1:26 am

    I do not totally understand anything

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