Data

Here I’d like to publish key metrics and industry information that I think many of you would find extremely useful. Having said that, the list below contains some information that I know but may not be able to reveal without permission from the folks I got the data from. There’s also some information I just don’t have but I’ll keep this as a placeholder for now:

Typical “Successful” Game Metrics (Did not say “profitable” here and as always YMMV):

1. Casual Game
   1. Monetization:
      1. $0.10 ARPDAU
      2. $0.15 Event ARPDAU
      3. LTV = $0.70
   2. Retention:
      1. D1/7/30: 40/20/10
2. Mid-core Game
   1. Monetization:
      1. $0.15 ARPDAU
      2. $0.25 Event ARPDAU
      3. LTV = $2
   2. Retention:
      1. D1/7/30: 30/15/7
3. Hard-core Game
   1. Monetization:
      1. $0.80 ARPDAU
      2. $1.25 Event ARPDAU
      3. LTV = $5
   2. Retention:
      1. D1/7/30: ?

iOS App Store Install:

1. Top 10 Chart Install Velocity per hour (iPhone & iPad)
   1. Free
   2. Grossing
2. Typical Installs by Feature (iPhone & iPad)
   1. What’s Hot
   2. New & Noteworthy
   3. Top Banner
   4. Bundle

Advertising:

1. iOS App Store:
   1. CPI by Source & Volume
2. Android by Markets:
   1. CPI by Source & Volume
3. Typical Marketing Budgets and Chart Position

Botting Cost & Effectiveness:

1. Shhh…