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F2P Game Development

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Companies

2nd Party Publishers (e.g., MG or company investment):

PublisherContact NameNotesAction
GAMEVILKyu Lee, Won Il SueStrong Android and Asia networkRequest Intro
GREEJim Ying, Richard WhiteIUGO's Knights & Dragons pushed to top 50 grossingRequest Intro
Perfect WorldFabien Nicolas, Arseniy Arkhipov, Bill WangRequest Intro
ZyngaBenjamin JonesVery little activity outside of 1st party. Focusing on profitability. Request Intro
NexonEddie InMost active. Aggressively moving into mobile.Request Intro
ICS Mobile (FAAD)John MillerRequest Intro

 

3rd Party Publishers:

PublisherContactNotesAction
KabamChris PitzBook of Heroes by Venan pushed to top 70 grossing (but very likely this was a Facebook backroom deal). Kabam doesn't require Kabam branding. Request Intro
ChillingoEd Rumley
GAMEVILKyu Lee, John HwangRequest Intro
ZyngaBenjamin JonesRequest Intro
GameforgeBenjamin Villhauer
Backflip
KilooJacob Moller
Aeria GamesJT Ngyuen, Robert YenMainly distributing Pokelabo gamesRequest Intro
Pocket Gems
Z2LiveKevin FlynnRequest Intro
DeNABarry DorfRequest Intro
AnimocaHenry OhAndroid market focusRequest Intro
KongregatePanayoti HaritatosRequest Intro
GluChris AkhavanRequest Intro

 

Game Design, Monetization, UI/UX:

CompanyContactNotesAction
Playviews, Inc.Umesh Pathak
(umesh@playviews.com)
Services:
- Monetization, Retention, Social improvement
- UI/User Flows
- Game Design
- Adapting games to US market
- Balancing/tuning/polishing
- Publisher representation
Request Intro

 

Developer Agency Companies (Recommended Only):

PublisherContact NameNotesAction
DDM AgencyTae Kim, Jeff HilbertGreat group of guys!Request Intro

 

Analytics Companies (Recommended Only):

CompanyContactProsCons
KontagentFarlan Dowell- Very full featured
- Extremely stable
- Great customer service
- No A/B testing
- Slow to roll out features (for stability)
SwrveFred Dominioni- First to implement dashboard based A/B testing
PlaynomicsKatelyn Olmstead- Really great segmentation, targeting, and campaign management
- Lots of stuff ready to go out of the box
- Not great for custom analytics
LeanPlumJoel Englander
Playhaven / Staq
CompanyContactProsCons
CrashlyticsWayne Chang
Test Flight

Attribution Companies (Recommended Only):

CompanyContactProsCons
HasOffers
Ad-XSteven Chard

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Philosophy

The Path to Mastery: How to Become a Kensei (剣聖)

May 16, 2022 By Joseph Kim Leave a Comment

Philosophy #2: On The Ethical Use of Data

October 17, 2021 By Joseph Kim Leave a Comment

Philosophy #8: How to Make Difficult Decisions

December 3, 2021 By Joseph Kim Leave a Comment

PM

Data Science at Games Studios

May 18, 2020 By Joseph Kim

Winning as a PM: Skills vs. Personality

March 15, 2022 By Joseph Kim

Pre-production Risk

“Key Risks” Based Game Pre-production

January 11, 2017 By Joseph Kim

MARKETING

How to get 40M installs? Marketing for Mobile Games | Brian Sapp VP User Acquisition at Jam City

April 5, 2019 By Joseph Kim Leave a Comment

The Death of Performance Marketing: The Secret Interview

May 7, 2020 By Joseph Kim Leave a Comment

Death of Performance Marketing: End of a Career in UA?

June 11, 2020 By Joseph Kim Leave a Comment

DESIGN

How Idle Heroes made $100M

February 27, 2018 By Joseph Kim Leave a Comment

+1 Game Design: A Problem-centric Framework

April 26, 2014 By Joseph Kim 1 Comment

Why Mobile Games Need a Strong “Heartbeat”

October 14, 2013 By Joseph Kim 4 Comments

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