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Philosophy

Philosophy #11: 2021 Key Trends and Lessons Learned

January 23, 2022 By Joseph Kim Leave a Comment

Philosophy #2: On The Ethical Use of Data

October 17, 2021 By Joseph Kim Leave a Comment

Philosophy #1: How To Be A Great PM!

October 8, 2021 By Joseph Kim Leave a Comment

PM

Why Mobile Games Need a Strong “Heartbeat”

October 14, 2013 By Joseph Kim

Introduction to Mobile Analytics & Reporting

June 1, 2013 By Joseph Kim

“Key Risks” Based Game Pre-production

January 11, 2017 By Joseph Kim

MARKETING

Death of Performance Marketing: End of a Career in UA?

June 11, 2020 By Joseph Kim Leave a Comment

How to get 40M installs? Marketing for Mobile Games | Brian Sapp VP User Acquisition at Jam City

April 5, 2019 By Joseph Kim Leave a Comment

How to Prepare for the Future of Mobile Marketing!

May 26, 2020 By Joseph Kim Leave a Comment

DESIGN

Micro vs. Macro Gameplay

October 10, 2013 By Joseph Kim 11 Comments

The “+1” Mobile Game Design Strategy (Gamasutra)

June 2, 2013 By Joseph Kim 10 Comments

How Idle Heroes made $100M

February 27, 2018 By Joseph Kim Leave a Comment

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Micro vs. Macro Gameplay
Philosophy #3: 0 to 1 vs. 1 to N Product Management
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