Where did hyper-casual games come from and how will it evolve in the future? We talk to Christian Calderon, former Chief Revenue Officer at Ketchapp who was instrumental in helping create this genre and market. Christian has now also started a new game company called GameJam focused on hyper-casual games. Content Outline: 2:07 Can you tell me about the Hyper-casual … [Read more...] about The Future of Hyper-casual Games
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Deconstructing Fun | Origin Story of Miska Katkoff’s Monster Gaming Blog
One of the most widely read industry blogs for the mobile free to play gaming industry is called Deconstructor of Fun. Miska Katkoff first started the blog as a hobby but has since steadily grown the blog over many years to now where routinely many of his blog posts get over 50,000 views. How did the blog start? What was the original motivation? What allowed the blog to … [Read more...] about Deconstructing Fun | Origin Story of Miska Katkoff’s Monster Gaming Blog
How to get 40M installs? Marketing for Mobile Games | Brian Sapp VP User Acquisition at Jam City
Jam City is one of the largest and most successful mobile free-to-play game publishers in the world with a lot of hit titles such as Cookie Jam, Panda Pop the recently launched Harry Potter Hogwarts Mystery. More recently they have made a couple of acquisitions such as Disney's Emoji Blitz from Disney and Bingo Pop from Uken Games based in Canada. How has the company been … [Read more...] about How to get 40M installs? Marketing for Mobile Games | Brian Sapp VP User Acquisition at Jam City
Mobile Game Product Manager Victor Wang of NBCUniversal | Jurassic World Alive F2P PM Interview
Learn more about Mobile Games F2P Product Management from Victor Wang who is a PM on the hit F2P game Jurassic World Alive. Content Outline: 1:18 What Does a F2P Product Manager Do? 2:48 Day to Day Activities 6:08 PMs vs. Producers 8:57 KPI Analysis 10:50 Role of PM at Different Companies 13:34 PM Role by Game Dev Phase 16:48 How to Analyze Revenue Decline 20:16 Most … [Read more...] about Mobile Game Product Manager Victor Wang of NBCUniversal | Jurassic World Alive F2P PM Interview