Today we discuss the current state of M&A aka mergers & acquisitions in the games industry. We deconstruct the drivers behind a lot of recent activity in acquisitions. Further, there seems to be an open question now of whether the current trend can continue or not. However,…
Today we are talking about the kinds of online, live services technology required for multiplayer PVP games. More specifically we will cover online services (accounts, matchmaking, player stats, and store) rather than the multiplayer networking side. The founding team from Pragma.gg (https://www.pragma.gg/) have incredible backgrounds in online…
Today we’re going to be talking about 2 different perspectives on the future of performance marketing. Positive View: The changes currently impacting UA will shift the role of a UA marketer but ultimately the changes will not be so dramatic and besides potentially adding some additional skills…
Huge changes are coming to the role of user acquisition (UA) and what it means to be a performance marketer in mobile. What are the big changes coming and the trends that are driving the changes? How big will brand marketing be in the future? Will it…
How do you deal with mobile game marketing and user acquisition when there are big environmental changes? Not just coronavirus, but what if gacha boxes get regulated? What if real money gaming cannibalizes social casino games? What if a new game mode or even external new game…