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YouTube

The Future of PC Gaming

December 6, 2020 by Joseph Kim 2 Comments

We live in one of the most vibrant and exciting moments in history for gaming: The expansion of mobile gaming, the emergence of F2P and live-operated business models, the democratization of game development, cloud gaming, disks to digital, and much, much more. Amidst the massive changes occurring in the gaming industry, PC gaming has continued to thrive and grow. In … [Read more...] about The Future of PC Gaming

Lilith’s Farlight 84 – New Mobile/PC FPS Shooter in 2021 | LILA Reaction

December 1, 2020 by Joseph Kim Leave a Comment

Watch Now! Speakers We are joined by the LILA Co-founder team: Joseph Kim, CEO of LILA GamesPaul Leydon, CCO of LILA GamesAvinash Pandey, CTO of LILA Games Discussion Focus Hey folks, we're big fans of Lilith the makers of games such as Rise of Kingdoms and AFK Arena. They just released a trailer for what looks like the next huge battle royale shooter game … [Read more...] about Lilith’s Farlight 84 – New Mobile/PC FPS Shooter in 2021 | LILA Reaction

Games Industry M&A Outlook 2020: Who’s Getting Acquired Next?

July 13, 2020 by Joseph Kim Leave a Comment

Today we discuss the current state of M&A aka mergers & acquisitions in the games industry. We deconstruct the drivers behind a lot of recent activity in acquisitions. Further, there seems to be an open question now of whether the current trend can continue or not. However, Zynga seems to indicate the M&A gravy train continues. Alternatively, will we see a major … [Read more...] about Games Industry M&A Outlook 2020: Who’s Getting Acquired Next?

Online Game Services for Multiplayer PVP Games

June 22, 2020 by Joseph Kim Leave a Comment

Today we are talking about the kinds of online, live services technology required for multiplayer PVP games. More specifically we will cover online services (accounts, matchmaking, player stats, and store) rather than the multiplayer networking side. The founding team from Pragma.gg (https://www.pragma.gg/) have incredible backgrounds in online back-end services for … [Read more...] about Online Game Services for Multiplayer PVP Games

Death of Performance Marketing: End of a Career in UA?

June 11, 2020 by Joseph Kim Leave a Comment

Today we’re going to be talking about 2 different perspectives on the future of performance marketing. Positive View: The changes currently impacting UA will shift the role of a UA marketer but ultimately the changes will not be so dramatic and besides potentially adding some additional skills or shifting to be a bit more strategic and having leaner teams, and the changes … [Read more...] about Death of Performance Marketing: End of a Career in UA?

How to Prepare for the Future of Mobile Marketing!

May 26, 2020 by Joseph Kim Leave a Comment

Huge changes are coming to the role of user acquisition (UA) and what it means to be a performance marketer in mobile. What are the big changes coming and the trends that are driving the changes? How big will brand marketing be in the future? Will it take over performance marketing? What new skills will performance marketers need to build to prepare for the future? … [Read more...] about How to Prepare for the Future of Mobile Marketing!

User Acquisition Under Crisis

May 20, 2020 by Joseph Kim Leave a Comment

How do you deal with mobile game marketing and user acquisition when there are big environmental changes? Not just coronavirus, but what if gacha boxes get regulated? What if real money gaming cannibalizes social casino games? What if a new game mode or even external new game (hello Auto Chess!) starts to cannibalize or modify your games ARPU curve? The objective of … [Read more...] about User Acquisition Under Crisis

Data Science at Games Studios

May 18, 2020 by Joseph Kim Leave a Comment

What do data science teams at games studios do anyway? Today we speak to Andre Cohen, Head of Data Science, at games publisher Tilting Point to find out. Specifically we talk: #1. what is the role of data science within a games studio? #2. What are the primary applications data science is being used for? #3. What does a data science team look like in terms … [Read more...] about Data Science at Games Studios

Social Casino: Genre Outlook 2020

April 24, 2020 by Joseph Kim Leave a Comment

Two world class industry experts in mobile social casino talk to us today about the latest overview, updates, trends, and predictions for the market. In particular we discuss: 1:00 Impact of Coronavirus to Social Casino 12:15 Social Casino Overall Performance 15:55 Lloyd & Brett's Intros/Backgrounds 19:20 Slots High Level Categorization 23:30 Impact of Real Money … [Read more...] about Social Casino: Genre Outlook 2020

How to Operate in a Brave New World | How Companies and Employees Must Change

April 15, 2020 by Joseph Kim Leave a Comment

In this presentation I outline 6 key societal and corporate trends that I believe will have a massive impact on how we work and live. These trends sound boring and obvious but bear with me and watch the video to find out just how relevant the implications of these trends are: Societal: 1. Proliferation of Social Media (Yeah, I know this sounds Captain Obvious - just … [Read more...] about How to Operate in a Brave New World | How Companies and Employees Must Change

F2P Sales Best Practices

October 14, 2019 by Joseph Kim Leave a Comment

To be successful with F2P games, it's important to have fairly deep technical infrastructure with a number of capabilities: sales & merchandising in particular being a key component. At the GPM (Games Product Managers) Forum event in Vancouver earlier this year, I spoke about my thoughts in terms of best practices. I talk about the techniques and approach I'll be taking … [Read more...] about F2P Sales Best Practices

Colombia 4.0 Conference | Video Games Conference Day in the Life

September 30, 2019 by Joseph Kim Leave a Comment

Ok folks, I spent 5 days at Colombia 4.0 meeting with other guest speakers in video games as well as local video game developers. Want to get a full 5 day conference experience in less than 40 minutes? Meet with video games executives and local developers and find out more about the video games scene in Colombia. You will also see some of the Colombian night life and a … [Read more...] about Colombia 4.0 Conference | Video Games Conference Day in the Life

Product Management at Riot Games

July 5, 2019 by Joseph Kim Leave a Comment

What a journey! Paul Bellezza responded to a Craigslist ad for a humble games start-up called Riot Games in Los Angeles as Employee #6 in 2006. Since then, he's lived through the meteoric rise of Riot Games and the massive growth of the company from the game League of Legends. Paul serves as Product Manager: R&D working on new game concepts at Riot and he talks about his … [Read more...] about Product Management at Riot Games

The Making of Scopely’s Star Trek Fleet Command

June 29, 2019 by Joseph Kim Leave a Comment

Scopely recently launched Star Trek Fleet Command, a mobile F2P game from developed by DIGIT Game Studios. Today we spoke with Steve Huff, the game GM, and Henry Lowenfels, SVP of Business Development, about the origins behind the game and its future. Content Outline: 2:30 What kind of game is STFC and what kind of players play the game? 4:01 How did Scopely determine the … [Read more...] about The Making of Scopely’s Star Trek Fleet Command

From Artist to CEO | Concept Art House Origin Story and Inside Tour

June 5, 2019 by Joseph Kim Leave a Comment

James Zhang went from a concept artist in Shanghai to the CEO of Concept Art House: one of the industry's most well respected and well known art studios for gaming. How did James start the company and make the transition from art to business? What is it like inside the studio? What are some of the cool projects they are working on? Find out by watching the video right … [Read more...] about From Artist to CEO | Concept Art House Origin Story and Inside Tour

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Philosophy

Philosophy #9: Bill Walsh | Don’t Make Enemies!

December 17, 2021 By Joseph Kim Leave a Comment

Philosophy #1: How To Be A Great PM!

October 8, 2021 By Joseph Kim Leave a Comment

Philosophy #8: How to Make Difficult Decisions

December 3, 2021 By Joseph Kim Leave a Comment

PM

Mobile Game Product Manager Victor Wang of NBCUniversal | Jurassic World Alive F2P PM Interview

March 27, 2019 By Joseph Kim

Data Science at Games Studios

May 18, 2020 By Joseph Kim

F2P Sales Best Practices

October 14, 2019 By Joseph Kim

MARKETING

How to get 40M installs? Marketing for Mobile Games | Brian Sapp VP User Acquisition at Jam City

April 5, 2019 By Joseph Kim Leave a Comment

The Death of Performance Marketing: The Secret Interview

May 7, 2020 By Joseph Kim Leave a Comment

Mobile Marketing for Card Games | Growing Ultimate Cribbage

July 22, 2020 By Joseph Kim Leave a Comment

DESIGN

The “Strange Attractor” in Video Game Design

April 2, 2015 By Joseph Kim 11 Comments

Psychology & Perception: How Games are Like Wine

July 16, 2013 By Joseph Kim 4 Comments

How Idle Heroes made $100M

February 27, 2018 By Joseph Kim Leave a Comment

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