We live in one of the most vibrant and exciting moments in history for gaming: The expansion of mobile gaming, the emergence of F2P and live-operated business models, the democratization of game development, cloud gaming, disks to digital, and much, much more. Amidst the massive changes occurring in the gaming industry, PC gaming has continued to thrive and grow. In … [Read more...] about The Future of PC Gaming
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Lilith’s Farlight 84 – New Mobile/PC FPS Shooter in 2021 | LILA Reaction
Watch Now! Speakers We are joined by the LILA Co-founder team: Joseph Kim, CEO of LILA GamesPaul Leydon, CCO of LILA GamesAvinash Pandey, CTO of LILA Games Discussion Focus Hey folks, we're big fans of Lilith the makers of games such as Rise of Kingdoms and AFK Arena. They just released a trailer for what looks like the next huge battle royale shooter game … [Read more...] about Lilith’s Farlight 84 – New Mobile/PC FPS Shooter in 2021 | LILA Reaction
Games Industry M&A Outlook 2020: Who’s Getting Acquired Next?
Today we discuss the current state of M&A aka mergers & acquisitions in the games industry. We deconstruct the drivers behind a lot of recent activity in acquisitions. Further, there seems to be an open question now of whether the current trend can continue or not. However, Zynga seems to indicate the M&A gravy train continues. Alternatively, will we see a major … [Read more...] about Games Industry M&A Outlook 2020: Who’s Getting Acquired Next?
Online Game Services for Multiplayer PVP Games
Today we are talking about the kinds of online, live services technology required for multiplayer PVP games. More specifically we will cover online services (accounts, matchmaking, player stats, and store) rather than the multiplayer networking side. The founding team from Pragma.gg (https://www.pragma.gg/) have incredible backgrounds in online back-end services for … [Read more...] about Online Game Services for Multiplayer PVP Games
Death of Performance Marketing: End of a Career in UA?
Today we’re going to be talking about 2 different perspectives on the future of performance marketing. Positive View: The changes currently impacting UA will shift the role of a UA marketer but ultimately the changes will not be so dramatic and besides potentially adding some additional skills or shifting to be a bit more strategic and having leaner teams, and the changes … [Read more...] about Death of Performance Marketing: End of a Career in UA?
How to Prepare for the Future of Mobile Marketing!
Huge changes are coming to the role of user acquisition (UA) and what it means to be a performance marketer in mobile. What are the big changes coming and the trends that are driving the changes? How big will brand marketing be in the future? Will it take over performance marketing? What new skills will performance marketers need to build to prepare for the future? … [Read more...] about How to Prepare for the Future of Mobile Marketing!
User Acquisition Under Crisis
How do you deal with mobile game marketing and user acquisition when there are big environmental changes? Not just coronavirus, but what if gacha boxes get regulated? What if real money gaming cannibalizes social casino games? What if a new game mode or even external new game (hello Auto Chess!) starts to cannibalize or modify your games ARPU curve? The objective of … [Read more...] about User Acquisition Under Crisis
Data Science at Games Studios
What do data science teams at games studios do anyway? Today we speak to Andre Cohen, Head of Data Science, at games publisher Tilting Point to find out. Specifically we talk: #1. what is the role of data science within a games studio? #2. What are the primary applications data science is being used for? #3. What does a data science team look like in terms … [Read more...] about Data Science at Games Studios
Social Casino: Genre Outlook 2020
Two world class industry experts in mobile social casino talk to us today about the latest overview, updates, trends, and predictions for the market. In particular we discuss: 1:00 Impact of Coronavirus to Social Casino 12:15 Social Casino Overall Performance 15:55 Lloyd & Brett's Intros/Backgrounds 19:20 Slots High Level Categorization 23:30 Impact of Real Money … [Read more...] about Social Casino: Genre Outlook 2020
How to Operate in a Brave New World | How Companies and Employees Must Change
In this presentation I outline 6 key societal and corporate trends that I believe will have a massive impact on how we work and live. These trends sound boring and obvious but bear with me and watch the video to find out just how relevant the implications of these trends are: Societal: 1. Proliferation of Social Media (Yeah, I know this sounds Captain Obvious - just … [Read more...] about How to Operate in a Brave New World | How Companies and Employees Must Change
F2P Sales Best Practices
To be successful with F2P games, it's important to have fairly deep technical infrastructure with a number of capabilities: sales & merchandising in particular being a key component. At the GPM (Games Product Managers) Forum event in Vancouver earlier this year, I spoke about my thoughts in terms of best practices. I talk about the techniques and approach I'll be taking … [Read more...] about F2P Sales Best Practices
Colombia 4.0 Conference | Video Games Conference Day in the Life
Ok folks, I spent 5 days at Colombia 4.0 meeting with other guest speakers in video games as well as local video game developers. Want to get a full 5 day conference experience in less than 40 minutes? Meet with video games executives and local developers and find out more about the video games scene in Colombia. You will also see some of the Colombian night life and a … [Read more...] about Colombia 4.0 Conference | Video Games Conference Day in the Life
Product Management at Riot Games
What a journey! Paul Bellezza responded to a Craigslist ad for a humble games start-up called Riot Games in Los Angeles as Employee #6 in 2006. Since then, he's lived through the meteoric rise of Riot Games and the massive growth of the company from the game League of Legends. Paul serves as Product Manager: R&D working on new game concepts at Riot and he talks about his … [Read more...] about Product Management at Riot Games
The Making of Scopely’s Star Trek Fleet Command
Scopely recently launched Star Trek Fleet Command, a mobile F2P game from developed by DIGIT Game Studios. Today we spoke with Steve Huff, the game GM, and Henry Lowenfels, SVP of Business Development, about the origins behind the game and its future. Content Outline: 2:30 What kind of game is STFC and what kind of players play the game? 4:01 How did Scopely determine the … [Read more...] about The Making of Scopely’s Star Trek Fleet Command
From Artist to CEO | Concept Art House Origin Story and Inside Tour
James Zhang went from a concept artist in Shanghai to the CEO of Concept Art House: one of the industry's most well respected and well known art studios for gaming. How did James start the company and make the transition from art to business? What is it like inside the studio? What are some of the cool projects they are working on? Find out by watching the video right … [Read more...] about From Artist to CEO | Concept Art House Origin Story and Inside Tour