One of the biggest drivers for increasing existing player monetization and LTV is through F2P Sales. In this talk, I discuss a framework for Sales and Offers that has increased player LTV by 40%+ (and in some cases over 100%). As mobile game studios (and others), increasingly…
What do data science teams at games studios do anyway? Today we speak to Andre Cohen, Head of Data Science, at games publisher Tilting Point to find out. Specifically we talk: #1. what is the role of data science within a games studio? #2. What are the…
To be successful with F2P games, it’s important to have fairly deep technical infrastructure with a number of capabilities: sales & merchandising in particular being a key component. At the GPM (Games Product Managers) Forum event in Vancouver earlier this year, I spoke about my thoughts in…
What a journey! Paul Bellezza responded to a Craigslist ad for a humble games start-up called Riot Games in Los Angeles as Employee #6 in 2006. Since then, he’s lived through the meteoric rise of Riot Games and the massive growth of the company from the game…
Learn more about Mobile Games F2P Product Management from Victor Wang who is a PM on the hit F2P game Jurassic World Alive. Content Outline: 1:18 What Does a F2P Product Manager Do? 2:48 Day to Day Activities 6:08 PMs vs. Producers 8:57 KPI Analysis 10:50 Role…