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Philosophy

This Above All: Be True

November 10, 2022 by Joseph Kim Leave a Comment

On the criticality of understanding what your life's objectives are and staying true to yourself. Also, why companies shouldn't all be the same. This above all: to thine own self be true,And it must follow, as the night the day,Thou canst not then be false to any man. -Polonius, from Shakespeare’s Hamlet What is your ultimate objective in life? Every person should … [Read more...] about This Above All: Be True

How to Install Company Values & Culture ft. Stoffer Touborg | Philosophy Friday #21

October 21, 2022 by Joseph Kim Leave a Comment

Communication isn't enough, the values on the website and hung on a poster on the wall isn't enough In a survey of game studio CEOs late last year, company culture was voted the single most critical CEO priority, more than funding, strategy, or even people. Wow! Company culture also had the lowest variance, meaning most of the game company CEOs surveyed … [Read more...] about How to Install Company Values & Culture ft. Stoffer Touborg | Philosophy Friday #21

How to Argue Constructively (Philosophy Friday #20)

September 2, 2022 by Joseph Kim Leave a Comment

Specific techniques to focus on seeking truth and Riot vs. Zynga discussion with Drew Levin Trevor stopped suddenly. His breathing was a little uneven, and he was distraught. Trevor looked up, and as his eyes scanned the faces of the other people involved in the discussion, his eyes met mine for a brief moment. As he looked away, I could see an expression of embarrassment … [Read more...] about How to Argue Constructively (Philosophy Friday #20)

Hot Topics: UA Apocalypse, Product Validation, Global Recession, & Employee Compensation | Philosophy #17

July 17, 2022 by Joseph Kim Leave a Comment

Brett Nowak and I talk about a lot of hot topics people have been discussing in the games industry. What are the hottest topics in the gaming industry right now? In speaking to a number of folks in the gaming industry virtually and in person in LA, it turns out there seem to be some common themes of interest for discussion. I also ran a quick poll on LinkedIn to see what … [Read more...] about Hot Topics: UA Apocalypse, Product Validation, Global Recession, & Employee Compensation | Philosophy #17

The Path to Mastery: How to Become a Kensei (剣聖)

May 16, 2022 by Joseph Kim Leave a Comment

There was a time I wondered: “What do I ultimately want to do with my life?” Does having an easy job, a nice family, and a big house define a life well lived? Is that success? There was a time when two roads diverged in my career, and I considered: “Should I choose the path of difficulty or comfort.” Many of you may be making a similar decision in your own life. Should … [Read more...] about The Path to Mastery: How to Become a Kensei (剣聖)

Philosophy #11: 2021 Key Trends and Lessons Learned

January 23, 2022 by Joseph Kim Leave a Comment

To All: I’m sure you’re all sick 🤮 of yet another 2021 recap. I am too. But you’re gonna want to check out this one. Because I’m dope, and I think about dope shit. On January 1st, your Philosophy bros Brett Nowak and I discussed what we believe were some of the biggest trends and lessons learned from last year. 1. Rise of Personal Brands (and everyone now … [Read more...] about Philosophy #11: 2021 Key Trends and Lessons Learned

Philosophy #10: How To Recruit Like A Pro

December 25, 2021 by Joseph Kim Leave a Comment

Recruiting can literally be the difference between success and failure for a gaming company. Peter Thiel has remarked that a critical question he often asks start-up founders to determine whether they will ultimately succeed or not, is the following question: Why will the 20th employee at your company join your company rather than Google (or some other industry relevant … [Read more...] about Philosophy #10: How To Recruit Like A Pro

Philosophy #9: Bill Walsh | Don’t Make Enemies!

December 17, 2021 by Joseph Kim Leave a Comment

How do you deal with enemies in your life and workplace? Today, we discuss the philosophy and specific nuances behind making friends vs. enemies. Bill Walsh, the hall of fame NFL football coach, has a number of really incredible leadership and management lessons from his book “The Score Takes Care of Itself: My Philosophy of Leadership.” In his book, Walsh makes a … [Read more...] about Philosophy #9: Bill Walsh | Don’t Make Enemies!

Philosophy #8: How to Make Difficult Decisions

December 3, 2021 by Joseph Kim Leave a Comment

How do you make difficult decisions? In the context of the gaming industry some of these kinds of decisions could include: What genre to enter with a new gameShould we launch a new game? Expand? Or just invest in our current games?What bold beat to create?Should we kill a game with mediocre KPIs?Who to hire or fire? On a personal level, very common decisions could … [Read more...] about Philosophy #8: How to Make Difficult Decisions

Philosophy #3: 0 to 1 vs. 1 to N Product Management

October 23, 2021 by Joseph Kim Leave a Comment

Looks like our first episode of “Philosophy Friday” was a hit and thanks to everyone for all of the great comments and DMs! Based on feedback, seems like many want more product management content and so we decided to expound a bit on the Peter Thiel concept of “Zero to One” vs. “1 to N” applied to game development and the product management function in this context. For … [Read more...] about Philosophy #3: 0 to 1 vs. 1 to N Product Management

Philosophy #2: On The Ethical Use of Data

October 17, 2021 by Joseph Kim Leave a Comment

I really didn’t know what to expect when I was first writing about the ethical use of data in the gaming industry: On App Annie, Alternative Data, and the SEC Completely disregarding the potential for popularity, I actually first became interested in writing on the topic because: #1. I felt some of the outrage expressed in various public and private channels was a bit … [Read more...] about Philosophy #2: On The Ethical Use of Data

Philosophy #1: How To Be A Great PM!

October 8, 2021 by Joseph Kim Leave a Comment

Brett Nowak, CEO of Liquid & Grit, and I believe that our industry needs more real conversations. As an experiment, we are launching a new content series called Philosophy Friday where we have informal but hopefully deep and contentious discussions about current topics related to the F2P gaming industry. Anyway, since both of us have fairly significant experience as … [Read more...] about Philosophy #1: How To Be A Great PM!

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Philosophy

Philosophy #3: 0 to 1 vs. 1 to N Product Management

October 23, 2021 By Joseph Kim Leave a Comment

Philosophy #11: 2021 Key Trends and Lessons Learned

January 23, 2022 By Joseph Kim Leave a Comment

The Path to Mastery: How to Become a Kensei (剣聖)

May 16, 2022 By Joseph Kim Leave a Comment

PM

Mobile Game Product Manager Victor Wang of NBCUniversal | Jurassic World Alive F2P PM Interview

March 27, 2019 By Joseph Kim

Product Management at Riot Games

July 5, 2019 By Joseph Kim

F2P Sales Best Practices

October 14, 2019 By Joseph Kim

MARKETING

Creating Highly Performant Mobile Ads | The Ad Concept Model

March 2, 2022 By Joseph Kim Leave a Comment

Mobile Marketing for Card Games | Growing Ultimate Cribbage

July 22, 2020 By Joseph Kim Leave a Comment

User Acquisition Under Crisis

May 20, 2020 By Joseph Kim Leave a Comment

DESIGN

Psychology & Perception: How Games are Like Wine

July 16, 2013 By Joseph Kim 4 Comments

The “+1” Mobile Game Design Strategy (Gamasutra)

June 2, 2013 By Joseph Kim 10 Comments

Mobile UI and Game Design: Screens vs. Flows

March 23, 2014 By Joseph Kim 3 Comments

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