In June of 2016, little known Chinese publisher DroidHang Games (aka “DH Games”) launched Idle Heroes, an auto-battle RPG with very heavy Asian metagame design influence. Although seemingly unremarkable at first launch, the game has steadily grown its download and revenue. Today the game sits on an estimated $70MM in accumulated net revenue. DH Games Monthly In-App … [Read more...] about How Idle Heroes made $100M
Game Design
F2P Game Design: Gameplay vs. Systems vs. Social
Overview This post focuses on three primary forms of F2P game design: gameplay, systems, and social. The console and PC world are currently dominated by a "units sold" business with emphasis on gameplay focused design. However, the F2P (free to play) business model requires additional forms of design to be successful. I explain requirements for success within each game … [Read more...] about F2P Game Design: Gameplay vs. Systems vs. Social
“Key Risks” Based Mobile Game Pre-production
Context: Mobile game pre-production teams often focus on the wrong activities. An early focus on playables in software or building a game's core loop may be useful but not the best approach. Any team with limited resources should prioritize what's most critical to maximizing the success of a game. Unfortunately, the most common approach I encounter shortcuts or … [Read more...] about “Key Risks” Based Mobile Game Pre-production
Destructive Executives and the “Giant Spider” Problem
Introduction Steve Jobs was famous for creating some of the most successful products ever built. He made significant, positive impacts on the the product teams and with product decisions. However, with many executives we find the opposite phenomenon happening where high level executives make poor decisions that negatively impact products teams and product decisions. Steve Jobs … [Read more...] about Destructive Executives and the “Giant Spider” Problem
The “Strange Attractor” in Video Game Design
Context Before gameplay, mechanics, monetization, or any other key design consideration, a new video game design needs to consider the most important aspect of all: a good concept. Feature film screenwriter Terry Rossio (credits include Shrek, Pirates of the Caribbean, Aladdin, and many others) developed the notion of a "Strange Attractor" to help other screenwriters … [Read more...] about The “Strange Attractor” in Video Game Design
Mobile Game Design: Iteration vs. Planning, MVP = Dangerous!
Mobile game design typically follows two primary schools of design philosophy: Iteration based design = Just get some core mechanics in and then keep iterating until you get something fun; some initial but not extensive design before development Planning based design = Think through all of the features, every key screen, all of the dependencies and interactions between … [Read more...] about Mobile Game Design: Iteration vs. Planning, MVP = Dangerous!
+1 Game Design: A Problem-centric Framework
I was recently asked about the best approach to come up with a +1 mobile game design and wanted to cover this topic. In my view, a very specific approach and process to maximize your chances for success should be considered. What is that approach? I call it a "problem-centric" framework. What does that mean? It means that you are taking an existing design and trying to … [Read more...] about +1 Game Design: A Problem-centric Framework
Mobile UI and Game Design: Screens vs. Flows
Context: Mobile game design by flows refers to the concept of mapping out the entire set of screens a user can tap through in a mobile game: the user flows. While many of the larger mobile game studios such as Zynga or GREE routinely design UI/UX by flows, many mobile application designers are still designing individual screens by feature. In this blog post I … [Read more...] about Mobile UI and Game Design: Screens vs. Flows
The Compulsion Loop in Game Design Explained
A man can surely do what he wills to do, but cannot determine what he wills. - Arthur Schopenhauer John Hopson introduced the concept of the compulsion loop applied to video games as early as 2001. Since then, compulsion loop mechanics continue to get integrated into video games fairly broadly. The compulsion loop concept regained popularity in the 2010-2012 period … [Read more...] about The Compulsion Loop in Game Design Explained
Implications of “Alpha” and “Beta” in Mobile Gaming
Bear with me on this post. There will be some financial jargon and a bit of math but the conclusions drawn I believe will be worth your read (at least I hope so!). Let's first start with some financial theory which will form the basis of the arguments I make. In finance, the "efficient markets hypothesis" supposes the following relationship between risk and reward for a … [Read more...] about Implications of “Alpha” and “Beta” in Mobile Gaming
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