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Featured

The Economy of the Metaverse | Interview with Epic CEO Tim Sweeney

July 27, 2020 by Joseph Kim Leave a Comment

A lot has been written, and there has been a lot of discussion about, the potential for a huge new gaming and virtual world paradigm which many are calling the Metaverse. However, very little has been written or yet discussed about how such a platform needs to work. More specifically, in a future Metaverse platform, what kind of economy will be required to support a healthy … [Read more...] about The Economy of the Metaverse | Interview with Epic CEO Tim Sweeney

Micro vs. Macro Gameplay

October 10, 2013 by Joseph Kim 11 Comments

Context: Surprisingly, a large number of people in the video games industry expressed ignorance on  the concept of micro vs. macro gameplay. If you're not familiar, now's your chance to learn. It's an important concept in video games and a concept that raises some interesting questions in the context of a mobile device. Stop and think: Which kind of gameplay … [Read more...] about Micro vs. Macro Gameplay

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Philosophy

Philosophy #8: How to Make Difficult Decisions

December 3, 2021 By Joseph Kim Leave a Comment

Philosophy #3: 0 to 1 vs. 1 to N Product Management

October 23, 2021 By Joseph Kim Leave a Comment

Philosophy #10: How To Recruit Like A Pro

December 25, 2021 By Joseph Kim Leave a Comment

PM

Mobile Game Design: Iteration vs. Planning, MVP = Dangerous!

February 16, 2015 By Joseph Kim

How To Become A Great Games PM | The 4Ps PM Operating System

August 10, 2022 By Joseph Kim

Design & Implementation of Mobile Analytics

July 12, 2013 By Joseph Kim

MARKETING

How to get 40M installs? Marketing for Mobile Games | Brian Sapp VP User Acquisition at Jam City

April 5, 2019 By Joseph Kim Leave a Comment

Creating Highly Performant Mobile Ads | The Ad Concept Model

March 2, 2022 By Joseph Kim Leave a Comment

How to Prepare for the Future of Mobile Marketing!

May 26, 2020 By Joseph Kim Leave a Comment

DESIGN

Why Your Mobile Game Failed: Complexity Kills!

July 1, 2013 By Joseph Kim 5 Comments

Why Mobile Games Need a Strong “Heartbeat”

October 14, 2013 By Joseph Kim 4 Comments

The Compulsion Loop in Game Design Explained

March 16, 2014 By Joseph Kim 4 Comments

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Top Posts

  • Micro vs. Macro Gameplay
  • Garena Free Fire: Secrets to Success & Analyzing the Fall
  • The "+1" Mobile Game Design Strategy (Gamasutra)
  • The Compulsion Loop in Game Design Explained
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