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Featured

The Economy of the Metaverse | Interview with Epic CEO Tim Sweeney

July 27, 2020 by Joseph Kim Leave a Comment

A lot has been written, and there has been a lot of discussion about, the potential for a huge new gaming and virtual world paradigm which many are calling the Metaverse. However, very little has been written or yet discussed about how such a platform needs to work. More specifically, in a future Metaverse platform, what kind of economy will be required to support a healthy … [Read more...] about The Economy of the Metaverse | Interview with Epic CEO Tim Sweeney

Micro vs. Macro Gameplay

October 10, 2013 by Joseph Kim 11 Comments

Context: Surprisingly, a large number of people in the video games industry expressed ignorance on  the concept of micro vs. macro gameplay. If you're not familiar, now's your chance to learn. It's an important concept in video games and a concept that raises some interesting questions in the context of a mobile device. Stop and think: Which kind of gameplay … [Read more...] about Micro vs. Macro Gameplay

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Philosophy

Philosophy #10: How To Recruit Like A Pro

December 25, 2021 By Joseph Kim Leave a Comment

Philosophy #9: Bill Walsh | Don’t Make Enemies!

December 17, 2021 By Joseph Kim Leave a Comment

Philosophy #2: On The Ethical Use of Data

October 17, 2021 By Joseph Kim Leave a Comment

PM

The “Strange Attractor” in Video Game Design

April 2, 2015 By Joseph Kim

LiveOps – F2P Sales Best Practices 2020

September 3, 2020 By Joseph Kim

Pre-production Risk

“Key Risks” Based Game Pre-production

January 11, 2017 By Joseph Kim

MARKETING

How to Prepare for the Future of Mobile Marketing!

May 26, 2020 By Joseph Kim Leave a Comment

User Acquisition Under Crisis

May 20, 2020 By Joseph Kim Leave a Comment

Creating Highly Performant Mobile Ads | The Ad Concept Model

March 2, 2022 By Joseph Kim Leave a Comment

DESIGN

Why Mobile Games Need a Strong “Heartbeat”

October 14, 2013 By Joseph Kim 4 Comments

Pre-production Risk

“Key Risks” Based Game Pre-production

January 11, 2017 By Joseph Kim Leave a Comment

How Idle Heroes made $100M

February 27, 2018 By Joseph Kim Leave a Comment

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  • Micro vs. Macro Gameplay
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  • "Key Risks" Based Game Pre-production

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