INTRODUCTION Indie mobile game developer WildCard Games has been developing mobile card games for the past 7 years launching games like Ultimate Cribbage, Cribbage, and Backgammon. How does this 2 person studio get to the next level in growing their mobile game products? Let's DIVE DEEP! We review mobile marketing strategy and discuss channels, campaigns, creative … [Read more...] about Mobile Marketing for Card Games | Growing Ultimate Cribbage
We’re here today to talk about the current investment environment for gaming studios. We’ll be more focused on mobile but certainly can try to speak a bit more to PC/console opportunities as well. Specifically we’ll speak to: What are investors investing in right now? What’s missing (from an opportunities perspective)? What are the biggest problems that need to be … [Read more...] about Investing in Game Startups | Venture Capital Panel
WHAT DOES IT TAKE TO SUCCESSFULLY IMPLEMENT A BATTLE PASS? As students of game design we wanted to bring together some experts to talk about how to implement a successful battle pass system. We have noticed that many battle pass systems were not very successful and yet there were also examples of good successes in some games such as Miniclip's 8-ball Pool and Supercell's … [Read more...] about All About Battle Pass | Digital Conference
Today we discuss the current state of M&A aka mergers & acquisitions in the games industry. We deconstruct the drivers behind a lot of recent activity in acquisitions. Further, there seems to be an open question now of whether the current trend can continue or not. However, Zynga seems to indicate the M&A gravy train continues. Alternatively, will we see a major … [Read more...] about Games Industry M&A Outlook 2020: Who’s Getting Acquired Next?
The recent announcement that Sony has invested $250M for a 1.4% stake in Epic Games suggests the valuation of Epic now stands at $17.86B. It was earlier reported that Epic would seek to raise $750M in total under a separate deal which would suggest a valuation of over $18B if that additional deal closes as well! How much of Epic’s valuation is based on … [Read more...] about Epic Games $18B Valuation: Too High or Too Low?
Today we are talking about the kinds of online, live services technology required for multiplayer PVP games. More specifically we will cover online services (accounts, matchmaking, player stats, and store) rather than the multiplayer networking side. The founding team from Pragma.gg (https://www.pragma.gg/) have incredible backgrounds in online back-end services for … [Read more...] about Online Game Services for Multiplayer PVP Games
Today at $1.3T in market capitalization, Amazon is the most valuable company in the world. Further, the company has arguably the highest defensive barriers to its business than any other company in the world. However, when we look at gaming companies, we don’t see the same level of defensibility that we see for companies in other industries. There is no FAANG-like (Facebook, … [Read more...] about How to Build the Amazon of Game Companies
Today we’re going to be talking about 2 different perspectives on the future of performance marketing. Positive View: The changes currently impacting UA will shift the role of a UA marketer but ultimately the changes will not be so dramatic and besides potentially adding some additional skills or shifting to be a bit more strategic and having leaner teams, and the changes … [Read more...] about Death of Performance Marketing: End of a Career in UA?
Supercell in Decline Earlier this month, Ilkka Paananen, Supercell’s CEO talked about key learnings from his company on their 10 year anniversary: 10 Learnings from 10 Years. The lessons are not typical: “hire slowly”, “play the infinite game”, “replace control with trust”, etc. Many games industry people’s response to Supercell’s approach and accompanying lessons … [Read more...] about Zynga vs. Supercell. The quest to be the world’s most valuable mobile gaming company!
Huge changes are coming to the role of user acquisition (UA) and what it means to be a performance marketer in mobile. What are the big changes coming and the trends that are driving the changes? How big will brand marketing be in the future? Will it take over performance marketing? What new skills will performance marketers need to build to prepare for the future? … [Read more...] about How to Prepare for the Future of Mobile Marketing!
How do you deal with mobile game marketing and user acquisition when there are big environmental changes? Not just coronavirus, but what if gacha boxes get regulated? What if real money gaming cannibalizes social casino games? What if a new game mode or even external new game (hello Auto Chess!) starts to cannibalize or modify your games ARPU curve? The objective of … [Read more...] about User Acquisition Under Crisis
What do data science teams at games studios do anyway? Today we speak to Andre Cohen, Head of Data Science, at games publisher Tilting Point to find out. Specifically we talk: #1. what is the role of data science within a games studio? #2. What are the primary applications data science is being used for? #3. What does a data science team look like in terms … [Read more...] about Data Science at Games Studios
Mobile apps and games in particular rely heavily and critically on mobile app measurement data to optimize and budget user acquisition campaigns. The use of user and device level data with advanced machine learning algorithms have provided incredible value since Facebook first introduced highly targeted and optimized advertising campaigns. Examples include Facebook’s App … [Read more...] about The Death of Performance Marketing: The Secret Interview
Two world class industry experts in mobile social casino talk to us today about the latest overview, updates, trends, and predictions for the market. In particular we discuss: 1:00 Impact of Coronavirus to Social Casino 12:15 Social Casino Overall Performance 15:55 Lloyd & Brett's Intros/Backgrounds 19:20 Slots High Level Categorization 23:30 Impact of Real Money … [Read more...] about Social Casino: Genre Outlook 2020
Opinions often stated as fact by game “experts”: Clash Royale cannibalizes Clash of Clans revenueHearthstone’s new auto chess game mode Battlegrounds highly cannibalizes the game’s overall revenueRiot’s Valorant: the more successful it becomes, will highly cannibalize League of Legends While we’re not purporting to give you a definitive answer to these questions, the … [Read more...] about Video Game Cannibalization: What the Experts Get Wrong!