Today we are talking about the kinds of online, live services technology required for multiplayer PVP games. More specifically we will cover online services (accounts, matchmaking, player stats, and store) rather than the multiplayer networking side. The founding team from Pragma.gg (https://www.pragma.gg/) have incredible backgrounds in online…
Today at $1.3T in market capitalization, Amazon is the most valuable company in the world. Further, the company has arguably the highest defensive barriers to its business than any other company in the world. However, when we look at gaming companies, we don’t see the same level…
Today we’re going to be talking about 2 different perspectives on the future of performance marketing. Positive View: The changes currently impacting UA will shift the role of a UA marketer but ultimately the changes will not be so dramatic and besides potentially adding some additional skills…
Supercell in Decline Earlier this month, Ilkka Paananen, Supercell’s CEO talked about key learnings from his company on their 10 year anniversary: 10 Learnings from 10 Years. The lessons are not typical: “hire slowly”, “play the infinite game”, “replace control with trust”, etc. Many games industry people’s response…
Huge changes are coming to the role of user acquisition (UA) and what it means to be a performance marketer in mobile. What are the big changes coming and the trends that are driving the changes? How big will brand marketing be in the future? Will it…