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GAMEMAKERS

F2P Game Development

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Joseph Kim

Why Bombay Play Believes in “Hyper-social” Games ft. Oliver Jones

July 27, 2022 by Joseph Kim Leave a Comment

Mr. Oliver Jones! Oliver was one of the earliest foreigners coming to India to work on F2P game development. He also worked as an early employee or co-founder at two of India's biggest F2P game companies: Zynga and Moonfrog. One of my pleasant surprises coming to India has been meeting with several wonderful game dev folks like Oliver. You really can't beat the … [Read more...] about Why Bombay Play Believes in “Hyper-social” Games ft. Oliver Jones

Bayesian Thinking for Startups ft. @SebPark

July 19, 2022 by Joseph Kim Leave a Comment

How startups need to incorporate new information better to build competitive advantage! Y’all remember Bayes’ Theorem right? Lol. For most of us who don’t remember, Bayes’ Theorem “describes the probability of an event, based on prior knowledge of conditions that might be related to the event.” Seb Park (Infinite Canvas, BITKRAFT) believes more startups, including … [Read more...] about Bayesian Thinking for Startups ft. @SebPark

Garena Free Fire: Secrets to Success & Analyzing the Fall

July 14, 2022 by Joseph Kim Leave a Comment

The World's Most Downloaded Shooter Game Faces Major Headwinds This Year Garena Free Fire has become one of the most successful F2P mobile games of all time. Some highlights: Launched September 2017 on mobile before FortniteAchieved 1 billion downloads by December 20211Set a record of over 150M daily active users in August of 20212$4.33B life-of-product gross revenue … [Read more...] about Garena Free Fire: Secrets to Success & Analyzing the Fall

Why User-Generated Content is the Future of Games

June 27, 2022 by Joseph Kim Leave a Comment

Sebastian Park believes user-generated content (UGC) will drive the next frontier in gaming. He’s betting on this belief with the new startup he cofounded, Infinite Canvas: a user-generated content publisher. Let’s use the McKinsey SCR (situation-complication-resolution) framework to characterize his thesis on UGC gaming. Or at least my interpretation of his … [Read more...] about Why User-Generated Content is the Future of Games

Entertainment IP in Games | Learn from the Best!

June 21, 2022 by Joseph Kim Leave a Comment

Hold up! How did Epic get Batman shooting guns in Fortnite?What are some of the biggest mistakes licensees make with big IP?What do typical IP deal structures look like?What are some crazy horror stories of IP gone wrong?How do you even get a big IP deal? Do you want the answers to these questions, plus a lot more, and war stories from some of the most experienced and … [Read more...] about Entertainment IP in Games | Learn from the Best!

The Path to Mastery: How to Become a Kensei (剣聖)

May 16, 2022 by Joseph Kim Leave a Comment

There was a time I wondered: “What do I ultimately want to do with my life?” Does having an easy job, a nice family, and a big house define a life well lived? Is that success? There was a time when two roads diverged in my career, and I considered: “Should I choose the path of difficulty or comfort.” Many of you may be making a similar decision in your own life. Should … [Read more...] about The Path to Mastery: How to Become a Kensei (剣聖)

Game Industry M&A in 2022

March 7, 2022 by Joseph Kim Leave a Comment

Is Game Industry M&A in 2022 in Trouble? Last year, I believed that the nature of game industry consolidation was at the cusp of significant change. Two posts that addressed some of the significant changes occurring: The Warning | Game Companies Face Structural Transition in 2021Four Growth Paradigms: Zynga, Applovin, Skillz, and Jam City Part 1 and Part … [Read more...] about Game Industry M&A in 2022

Creating Highly Performant Mobile Ads | The Ad Concept Model

March 2, 2022 by Joseph Kim Leave a Comment

In the new world since post-Apple IDFA deprecation, mobile marketing has become more difficult than ever. According to Consumer Acquisition, a leading marketing services company, consider the following key issues: Margin Loss: IDFA deprecation has created a -30% margin compression for many game studios against their game revenue.Loss of Lookalike Audiences: With … [Read more...] about Creating Highly Performant Mobile Ads | The Ad Concept Model

Philosophy #12: On Employee Motivation

January 30, 2022 by Joseph Kim Leave a Comment

It was 3 AM in a taxi on a dusty road coming from the Bangalore airport. I was traveling with my co-founder Paul Leydon, and it was the first time we’d been to this city which will soon become our company’s headquarters. Suddenly, he asked me the following question: Do you want to go skiing? Strange question to open with at the time, I thought. But the conversation … [Read more...] about Philosophy #12: On Employee Motivation

Market Intelligence Firm(s) Under Investigation by SEC | Dominos!

January 23, 2022 by Joseph Kim Leave a Comment

Last year, I wrote about the SEC action being enforced at that time against App Annie for the use of material, non-public information aka “MNPI”: Click the image above to read the post. I highly recommend you read it to understand the nuances and potential implications of what happened. BREAKING NEWS: As foreshadowed in that post from last year, I’m hearing that one … [Read more...] about Market Intelligence Firm(s) Under Investigation by SEC | Dominos!

Philosophy #11: 2021 Key Trends and Lessons Learned

January 23, 2022 by Joseph Kim Leave a Comment

To All: I’m sure you’re all sick 🤮 of yet another 2021 recap. I am too. But you’re gonna want to check out this one. Because I’m dope, and I think about dope shit. On January 1st, your Philosophy bros Brett Nowak and I discussed what we believe were some of the biggest trends and lessons learned from last year. 1. Rise of Personal Brands (and everyone now … [Read more...] about Philosophy #11: 2021 Key Trends and Lessons Learned

GameMakers 2021 Game Awards Results

January 18, 2022 by Joseph Kim Leave a Comment

To All, We had a really fun time talking about the best and worst of F2P games in 2021. There are definitely a lot of really great riffs you definitely don’t want to miss so check it out! The Best Burp of 2022 Let’s begin with what may wind up to be the best burp award for 2022 on a podcast: GameMakers Drunk Awards for 2021 Our awards crew: Javier Barnes, … [Read more...] about GameMakers 2021 Game Awards Results

Philosophy #10: How To Recruit Like A Pro

December 25, 2021 by Joseph Kim Leave a Comment

Recruiting can literally be the difference between success and failure for a gaming company. Peter Thiel has remarked that a critical question he often asks start-up founders to determine whether they will ultimately succeed or not, is the following question: Why will the 20th employee at your company join your company rather than Google (or some other industry relevant … [Read more...] about Philosophy #10: How To Recruit Like A Pro

Philosophy #9: Bill Walsh | Don’t Make Enemies!

December 17, 2021 by Joseph Kim Leave a Comment

How do you deal with enemies in your life and workplace? Today, we discuss the philosophy and specific nuances behind making friends vs. enemies. Bill Walsh, the hall of fame NFL football coach, has a number of really incredible leadership and management lessons from his book “The Score Takes Care of Itself: My Philosophy of Leadership.” In his book, Walsh makes a … [Read more...] about Philosophy #9: Bill Walsh | Don’t Make Enemies!

What Makes A Great Tech Leader or CTO!

December 13, 2021 by Joseph Kim Leave a Comment

We live in a complicated world with new innovations, technologies, processes, and best practices emerging every day. As technology has become a core driver for sustainable competitive advantage, the CTO and tech leadership at companies have become increasingly critical for success. The technology leadership role, in particular, requires additional challenges relative to … [Read more...] about What Makes A Great Tech Leader or CTO!

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Philosophy

Philosophy #2: On The Ethical Use of Data

October 17, 2021 By Joseph Kim Leave a Comment

The Path to Mastery: How to Become a Kensei (剣聖)

May 16, 2022 By Joseph Kim Leave a Comment

Philosophy #10: How To Recruit Like A Pro

December 25, 2021 By Joseph Kim Leave a Comment

PM

Data Science at Games Studios

May 18, 2020 By Joseph Kim

Product Management at Riot Games

July 5, 2019 By Joseph Kim

Monetization-based Game Design: ARPDAU Contribution

June 6, 2013 By Joseph Kim

MARKETING

Mobile Marketing for Card Games | Growing Ultimate Cribbage

July 22, 2020 By Joseph Kim Leave a Comment

How to get 40M installs? Marketing for Mobile Games | Brian Sapp VP User Acquisition at Jam City

April 5, 2019 By Joseph Kim Leave a Comment

Death of Performance Marketing: End of a Career in UA?

June 11, 2020 By Joseph Kim Leave a Comment

DESIGN

Micro vs. Macro Gameplay

October 10, 2013 By Joseph Kim 11 Comments

Mobile UI and Game Design: Screens vs. Flows

March 23, 2014 By Joseph Kim 3 Comments

The “Strange Attractor” in Video Game Design

April 2, 2015 By Joseph Kim 11 Comments

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  • Micro vs. Macro Gameplay
  • Garena Free Fire: Secrets to Success & Analyzing the Fall
  • Mobile UI and Game Design: Screens vs. Flows
  • Entertainment IP in Games | Learn from the Best!
  • The Compulsion Loop in Game Design Explained

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  • Why Bombay Play Believes in “Hyper-social” Games ft. Oliver Jones
  • Bayesian Thinking for Startups ft. @SebPark
  • Garena Free Fire: Secrets to Success & Analyzing the Fall
  • Why User-Generated Content is the Future of Games
  • Entertainment IP in Games | Learn from the Best!

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